The Art of Hosting Exhibition

Year

2026

Deliverables

Creative Direction

Exhibition Design

Set Design & Styling

Visual Communication

Contributors

VENDELA (floral installation)

Catarina da Mata Ribeiro (stool)

Diogo Couto (bar stool)

Production

Ana Luz, Modulnova Lisboa

Location

Lisboa, Portugal

Photography

Inês Silva Sá

Commissioned by Modulnova Lisboa in the context of Lisbon Design Week, Sofia De= Francesco created The Art of Hosting, a living exhibition featuring a site-specific lighting installation that explores the idea of hosting as a sensory and atmospheric experience.

Developed in close collaboration with Modulnova, the project brings together space, objects, light, materials, and gestures to create a sense of warmth, presence, and belonging. Rooted in SD=F’s ongoing research into recycled materials, traditional artefacts, and collective memory, the installation unfolds as a dialogue within the showroom, reflecting on how we inhabit, gather, and share space.

Through materiality and atmosphere, The Art of Hosting considers the subtle elements that transform a space into a place of connection, comfort, and exchange.

Modern Living Room Composition: Leather Sofa, Artisan Candle Holders, and Steel Pendant Table Lamp, Season 2023 Shoot For Mooza Visual Communication by SD=F
High-End Modern Sofa in Rich Leather, Season 2023 Shoot For Mooza Visual Communication by SD=F
Handcrafted Leather Sofa for Upscale Decor, Season 2023 Shoot For Mooza Visual Communication by SD=F
Modern Living Room Composition: Leather Sofa, Artisan Candle Holders, and Steel Pendant Table Lamp, Season 2023 Shoot For Mooza Visual Communication by SD=F
Modern Living Room Composition: Leather Sofa, Artisan Candle Holders, and Steel Pendant Table Lamp, Season 2023 Shoot For Mooza Visual Communication by SD=F
Modern Living Room Composition: Leather Sofa, Artisan Candle Holders, and Steel Pendant Table Lamp, Season 2023 Shoot For Mooza Visual Communication by SD=F