From collectable objects to furniture.

The primary focus of SD=F is to create objects deeply intertwined with everyday life, incorporating a sculptural approach and carrying their own unique narrative and concept. The objective is to bring forth innovative designs that tell compelling stories and leave a lasting impression.

Ongoing professional focus has also been on managing productions and identifying the best local and traditional production partners for small to medium-scale runs. Over time, SD=F has worked with various industries, including clay, glass, wood, metal, and other materials, particularly in the Northern and Central regions of Portugal.

Delivering strategic guidance and communication. Skilled in visual identity development and overall brand communication. In the role of Head of Visual Identity Development for diverse companies, SD=F played a pivotal role in crafting and executing visual content, elevating brand visibility across marketing channels. Proficient in maintaining brand consistency through visual and conceptual outputs, design & copywriting, visual and verbal guidelines.

Consultancy services are offered in the creative field, providing guidance on colors, materials, and collection curation. Concepts are developed based on the brand's identity, ensuring a consistent expression and distinctive style, with a parallel focus on the core essence of the brand. Location management, location scouting, styling, and set design services are also available.

From initial concept development to final production. Creating custom-designed products tailored to specific projects/collections, SD=F combines expertise in design and production management to deliver bespoke results. SD=F is currently open to new commissioned projects and collaborative opportunities. Feel free to reach out to hello@sofiadefrancesco.com.