Collection Shoot 2023 Visual Communication
The goal of these images is to showcase the new Mooza products as the center of attention and convey their strong attitude and fresh appeal as they are introduced to the market. The inclusion of human subjects in the images serves to demonstrate the intended usage and experience of the products.
Year
2023
Deliverables
Creative Styling
Content Creation
Graphic Design
Communication Strategy
Brand Building
Team
Rosana Sousa
Ivo O. Rodrigues
Client
MOOZA
Location
Porto, Portugal
Photography
Ivo Oliveira Rodrigues
We have captured a carefully selected assortment of iconic objects, utilizing a studio setting, to effectively showcase the exceptional craftsmanship and spatial qualities of furniture when placed within an interior. The vivid color range was emphasized and particular focus was given to highlighting the textures present in the objects.
Through a studio arrangement that exudes positivity and confidence, we have given these individual pieces the opportunity to collectively shine. The outcome is a collection of images that are crisp and modern, while still maintaining an appealing and welcoming aesthetic.
This project also includes spreads of the catalog I designed for the SS23 collection by Mooza Design, using the images that I directed in the session displayed here.
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